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Promoesport signs a collaboration agreement with Johan Cruyff Institute


Promoesport, an international representation agency with 15 delegations around the world and more than 350 professional clients, and the Johan Cruyff Institute, sports management educational centre, announce a partnership to develop and encourage education among football players.
As part of the agreement, our footballers and employees will benefit from access to more than 90 sports programmes with exclusive conditions. In addition, Promoesport and the Johan Cruyff Institute agreed to generate knowledge for the benefit of the industry and to promote and exchange talent through various initiatives. Marc Roca, Bayern Munich player, took part in the signing ceremony of the collaboration agreement, held at the centre's facilities.

Promoesport and Johan Cruyff Institute will cooperate together under the mission of developing leaders and enriching the football sector. Promoesport's leadership in the football industry, experience and reputation after more than 20 years in the sector and the level of clients' satisfaction have been key factors for this strategic agreement.
"The agreement establishes avenues of collaboration between Promoesport and the Johan Cruyff Institute. We feed back and work together to provide access to training," says Mariël Koerhuis, General Manager of the Johan Cruyff Institute.
On the other hand, Berta Pujadas, co-founder and CFO of Promoesport, expressed the step forward that this agreement represents. "At Promoesport we not only think about the player's present, their sporting career, but also their future. We provide them with a plan B so that they can develop in the future, so that they can have other professional opportunities", she concluded.

Regarding the importance of educational training for footballers, Marc Roca stated: "It is very important to dedicate time to study, to generate knowledge, to learn. We have a short career and it is important to have a plan B if we want a better future".
This agreement is part of Promoesport's sustainable growth strategy at a global level, focused on offering the best and most comprehensive service to its clients to help them develop on and off the field.